Trademarks serve to identify to consumers the origin and quality of the item as well as denote its genuineness. Trademarks are assigned classification numbers which pertain to certain industrial categories. Thus, Cracker Barrel may be owned by one entity for clothing while another uses it for food items without conflict.
Here, Kraft claims that it has a senior mark in the same category that the restaurant chain is now attempting to enter. This would lead, in all likelihood, to the strong potential for customer confusion regarding which is the restaurant chains' products and what are Kraft's. Thus, Kraft is attempting to quash the contract that attempts to expand the use of the restaurant chain's mark outside of the non-retail sphere. Since Kraft does not operate any restaurant chains, they have lived in a more or less peaceful coexistence until the restaurant's attempted license for retail distribution.
Nair Law LLC has a great deal of experience handling all aspects of trademark law. We prosecute and obtain trademarks for our clients in the most efficient manner possible. We do trademark work on a flat fee basis and handle all office actions necessary to win that mark for our clients.
We also have experience in all phases of TTAB proceedings. We litigate in the Northern District of Illinois as well and can represent either the mark holder or defend the potential infringer against actions against their use of an alleged infringing mark. If you own a trademark or desire one, do not hesitate to contact Nair Law LLC to obtain the best trademark services at very reasonable market rates.